The new year is right around the corner, so it's time to do some strategic planning. If the thought of strategic planning makes you twitch, don't worry. Planning doesn't have to be complicated. The goal is to step outside of your box so you can see things from a different angle. The strategic planning process can be as structured (a three-week deep-dive) or as unstructured (a Tuesday afternoon whiteboard session) as you need it to be. Just make sure that when you're doing it, you touch on the big four.