Everything starts and ends at home.

The beginning of the MORE


MORE was founded by Amber Anderson, an entrepreneur and mom, in 2015. What started as a three-day retreat for business owners with families grew into something bigger — something, well, MORE. Within the first year, MORE became a full-fledged community and movement, providing support and resources to business owners who are also parents or caregivers.

When Amber’s son was born prematurely, she knew she couldn’t return to the high-intensity corporate world if she was going to be the kind of mother and worker she wanted to be. She started her own business seeking balance — that ever-elusive concept so many of us are seeking.

She didn’t find it. So, she sought resources and support. But she couldn’t find those either.

So, she built MORE.

MORE is a multi-pronged program designed to give working parents and caregivers (especially women) who are business owners more. More time, more encouragement, more support, more community, more connections, more education. It’s a place where time-starved business owners can find information on being better parents and spouses and advice for advancing a business. A place to talk about what’s happening in their communities and discuss the latest work-life balance podcast.

Through personalized content, family-friendly networking events, spaces that welcome children, events that acknowledge a business owner’s work and family needs, and other services, MORE helps business owners develop personally and professionally.

MORE’s first event, MORE: the retreat, was held in July 2016 at The Ritz-Carlton Dove Mountain in Marana, Ariz. The event welcomed attendees from Utah, Tennessee, Ohio and Arizona, and featured business sessions on strategy and marketing as well as couples sessions on relationships and family goal setting. And it was just the beginning.

In 2017, MORE will host its second retreat as well as monthly workshops and Milk & Beer networking events as it continues to develop content, support programs and business services for business owners who are trying to manage it all.