the Tech startup

How we empowered a tech-focused team to clarify their true customer

Services: Market Assessment, Strategic Planning & Product Management

This company was a tech-focused team who needed help getting their product ready for market. We came in to help establish a customer base, put a marketing team in place and drilled down into who their customer really is. The company saved hundreds of thousands of dollars by correcting these misconceptions right at the start. 

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